Rank Higher With Search Engine Optimisation
From the desk of Andy Bradbury
Dear Business owner,
You have arrived here because you want to get your website to show up on page one of Google search results for your chosen keywords. Or even better! The 1st position on page one…
Yes, we do offer SEO services you can find out more at the bottom of this page. However if you want to get started straight away you can call me on the phone number above.
The reason why I’m writing this article is to share the basics of how to optimise your website to rank higher in the search results. So if you want to, you can implement these best practices yourself.
Or if we partner together… You will have a better understanding what work will be carried out to rank your website higher.
Taking care of the on page SEO is usually enough to rank your site highly. I have ranked many sites in Australia to position #1 just by doing the following on page optimisation, without external linking coming from social sites and citations from other sites.
Googles wants to give their users a good experience therefore your keywords, site description and website must be relevant to the users search query.
Lift Your Page Rank In The Google Search
Engines With These On Page SEO Tools.
- Internal linking
- Website loading speed
- Mobile friendly site
- https:// protocol
- Site map
- URL – Domain Name, Sub-domain and inner pages.
- Meta – Title, Description and Keywords.
- Anchor text – <a href=”https://seoandybradbury.com.au/“>SEO Andy Bradbury</a>
- Content -Article (how many words used, keyword density.
- Tags – <h>, <h1>, <bold>, <li>/, Embeds, Images <img> File names.
Website loading speed Google penalises sites that are slow to load. The average person browsing the web will not wait 10 seconds for a page to load and will usually hit the back button and go on to something else. The optimal time for page load is 2 to 3 seconds.If your not sure how long it takes your site to load you can check your site for load speed.here.
Mobile Friendly Site for the last few years Google has been favoring mobile friendly sites and place sites that aren’t friendly lower in the search results.
Site map Google bots use site maps to navigate and crawl your site gathering information to understand what your site is about so that Google can deliver more relevant information for their users. The more the bots understand what your site is about the better your rankings will be. Not all sites are organised in an easy way for the bots to crawl and that means if they don’t know what your site is about then the bots don’t know where to place you in the SERP’s (Search Engine Results Pages). If your site id built in the WordPress platform you can install a plugin called Google XML Sitemaps that will organise your site so the bots can crawl easier.
Internal linking are anchor text links pointing to other pages on your site. Example: SEO Nar Nar Goon
https:// Protocol If your site URL starts with http:// it is unsecured and open to hackers sitting between your site and the server. These hackers can copy private information like email addresses, phone numbers and credit card info of your leads and customers. If you have any forms on your site then Google reminds website owners to change to https:// protocol by October 2017